![]() Why has this perspective taken such a strong hold of our industry? ![]() Over the years, the chorus of voices championing maturation as the primary method for distinguishing one brand from the next has become not only pervasive, but nearly unanimous. The reason this particular point of view has taken root is because most distilleries do little to nothing to highlight the other raw ingredients. Many, however, are conveniences devised to serve marketing ploys or obscure shortcomings. ![]() There certainly has been no shortage of rules etched into the canon of whiskey. While this will not be our forum to debate it, rest assured the prevailing assumption that this is a hard-and-fast rule is something we categorically reject at Westland. It’s often said that 70% to 80% of flavor in whiskey comes from the cask.
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